Sustainable Consumptions-Free-Samples for Students-Myassignment

Question: Examine about the Marketers are not doing what's needed in coordinating their Target Markets towards Sustainable Consumptions. Answer: The serious culmination present in the cutting edge world has made it basic for all associations to create smooth promoting methods to satisfy the necessities of clients. Distinguishing proof of the necessities of clients, and enlisting changes in the showcasing procedure directly affects the benefit of associations. Notwithstanding the need to build client mindfulness about the utilization of reasonable items, advertisers have veered off to different headings. The current article centers around the significance of driving targets markets towards the utilization of economical items. Armstrong et al. (2015) expressed that it is the domain of all associations to advertise their items so as to accomplish showcase manageability. Be that as it may, the nonattendance of a comprehension among the administration and the advertising divisions prompts non-advancement of practical advancement. The utilization of maintainable items has now begun to turn into a reality. The general public has gotten progressively hesitant to utilize fake items. Be that as it may, Brindley Oxborrow (2014) contended that it isn't feasible for the advertisers to deviate themselves from their working arrangement of offering these items to the purchasers as it implies changing the entire tree. Promoting the items is the last line of the total authoritative tree. So as to do as such, there should be a noteworthy change in the authoritative arrangements and systems beginning from their assembling. According to the perspective of Rodrguez-Priego Montoro-Ros, most associations would prefer not to pul l back their current items from the market, which are not reasonable enough. This makes it basic for the advertisers to include push promoting to ensure that are items are sold on schedule. Maintainability is measured by the general public in a few different ways. Advertisers are not concentrating on giving attention to supportability while marking of the items. The advertisers don't feature the prodicts, which are made of natural amicable fixings. Van Herpen et al. (2015) remarked that the formation of item request from the advertisers end is fundamentally founded on the past item changes that have been given. Notwithstanding that, the arrangement to sponsorships and motivating forces assume a significant job in catching the consideration of the general population. The arrangement of critical impetuses and limits on reasonable items can help in creating better interest from the buyers, who might then have the option to start deals of more items. Be that as it may, Biswas Roy (2015) contended that advertisers have mostly centered around driving their systems dependent on the cost of the items and not the manageability. Satisfying the requirements of value has been a nee d for the advertisers, however their methodology has been extraordinary. In spite of the nearness of solid advertising offices, the associations are veering off their systems and concentrating more on their business perspective. There are a few different ways to accomplish the consideration of purchasers to pick up showcase supportability. Numerous worldwide organizations, for example, grocery store fasten ALDI have begun to showcase the items sold by making another reasonable items segment. Notwithstanding, the initial step for the advertisers is to comprehend the interest of the objective market. So as to ensure that the item can be sold, input should be taken from the shoppers. This input can be acquired utilizing open criticism structure or holding of courses with general society. From the perspective of Olsen et al. (2014), the perspective on general society is significant as in spite of the progressions achieved by the advertisers, hardly any people move from their unique view. Measuring the requirements of the objective showcasing and changing the discernment is a procedure that takes a great deal of time. Expanding request among the objective market in regards to reasonable items must be accomplished when there is a solid diagram of the items that are being sold. The nonappearance of item laying out outcomes in the control of the possibility of maintainability of items. The upsurges of items in the ongoing time, which hotshot feasible assembling, have various costs. Numerous nations like Sweden and Denmark have begun to give lower charge rates to the organizations. Advertisers are anyway still not ready to settle the issue. They are as yet stuck on the various needs of the purchasers and can't veer them off towards their own decision. Fortune of better maintainability and expanding their interest in the objective markets is definitely not an uneven methodology. It is significant for the total authoritative chain to cooperate and offer better types of assistance to general society. Expanded mindfulness about practical items must be coordinated with forceful valuing so the clients can comprehend the need of purchasing. Holding courses and meetings normally to gather the input of the objective market is additionally significant with the goal that appropriate changes should be possible in the product offering. Along these lines, it is critical to achieve a change in both the bureaucratic just as the on ground advertising group so as to look for a superior world later on. Reference List Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: a presentation. Pearson Education. Biswas, A., Roy, M. (2015). Green items: an exploratory investigation on the customer conduct in rising economies of the East.Journal of Cleaner Production,87, 463-468. Brindley, C., Oxborrow, L. (2014). Adjusting the practical flexibly chain to green showcasing needs: A case study.Industrial Marketing Management,43(1), 45-55. Olsen, M. C., Slotegraaf, R. J., Chandukala, S. R. (2014). Green cases and message outlines: how green new items change brand attitude.Journal of Marketing,78(5), 119-137. Rodrguez-Priego, N., Montoro-Ros, F. J. (2018). How Cultural Beliefs and the Response to Fear Appeals Shape Consumers Purchasing Behavior Toward Sustainable Products. InSustainability in Innovation and Entrepreneurship(pp. 47-62). Springer, Cham. Van Herpen, E., Fischer, A. R., van Trijp, H. C. (2015). Step by step instructions to position gently sustainableproducts: The joint effect of grouping show and value setting.Food Quality and Preference,46, 26-32.

VoIP †Understanding threats and security measures-Free Samples

Questions: Clarify what VoIP is and how it functions. Portray the general security issues related with VoIP. Incorporate enough of the hidden innovation to clarify why these issues happen. Talk about which of these security issues would be of specific worry to the association. Demonstrate which, assuming any, of these issues can be overwhelmed by fitting equipment, programming or staff preparing arrangements, and what these arrangement are. Remember for your conversations any on-going improvements in advancements, specifically IpV6, and whether this may have any impact on the associations choice. Answer: Characterizing VoIP VoIP represents Voice over Internet Protocol. It is fundamentally a mechanical advancement that offers the choice to complete voice brings over the web (ideally broadband assistance) rather than utilizing the simple telephone availability (Huang, Zhang and Tang, 2011). There are a few sorts of VoIP administrations that offer the choice to consider just those individuals utilizing comparative assistance. Simultaneously, there are additionally those sorts that permit the alternative to call their phone number. In the last case, VoIP administrations need not need to be available at the beneficiaries end. There are some VoIP administrations that work flawlessly fine with customary phone gadgets. Just a straightforward VoIP connector should be associated with the phone gadget to make and get brings over the web (Brasch, 2011). Notwithstanding, there are additionally those VoIP administrations that work just with exceptional gadgets or through the PC. VoIP Technology The Working Process The VoIP innovation permits the voice to get imparted through a specific arrangement of web conventions. These conventions are generally alluded to as VoIP or Voice over Internet Protocols. The idea is distinctive for voice transmission helped out through conventional communication systems where Circuit Switching is broadly utilized. If there should arise an occurrence of Circuit Switching, the whole arrangement of assets is impeccably saved for the all out call term along the correspondence channel (Ibrahim and Abdulghani, 2012). Talking about VoIP innovation, the idea of bundle exchanging is utilized where data is moved carefully as parcels. These bundles are knowledgeable about their goal point and they will in general show up through various ways. At the point when one intends to actualize the VoIP innovation, there would be prerequisite for a progression of conventions with the capacity to flag accurately for call foundation. These conventions ought to have the option to bring out ongoing voice transport through and over the system. Furthermore, it ought to be able to complete QOS mindful steering and system the board also asset reservation and charging (Nunn, McGuire and Crowe, 2010). The obligations are many; the circumstance can be dubious. Be that as it may, at that point, with enormous mechanical progression, even the hardest of issues can be broken down into pieces. 3 Ways to Enjoy VoIP Services PC to PC - The most effortless of all, this procedure permits the clients to appreciate significant distance calling office, thoroughly liberated from cost. Both the recipient and guest needs to have completely working PC, dynamic broadband association, amplifier or headset, and a free or ease VoIP calling programming introduced in both the gadgets (Nunn, McGuire and Crowe, 2011). IP Phones - These are specific telephones that accompany RJ-45 Ethernet connector alongside the essential equipment alongside pre-introduced programming to do IP calling. These telephones interface straightforwardly through the switch or by means of Wi-Fi for web network. ATA - Analog Telephone Adapter is another strategy for getting a charge out of VoIP calling office. ATA is fundamentally a gadget to interface the phone to the web association. ATA changes over the simple information into computerized position. Picture 1: The essential working procedure for VoIP (source: Soomro and Asfandyar, 2010) Security Concerns How Secure is Communication utilizing the VoIP Technology With VoIP innovation getting progressively boundless and mainstream continuously, the worry for security issues is beginning to cover the psyche. Keep in mind, VoIP works through the idea of web. Securing the information over the computerized organize is a region of concern since the time the web has set up its base. Voice phishing, spam assault, administration refusal, or security issues are not kidding regions of worry for any individual who might attempt to convey by means of the web (Park, 2010). The significant purpose of concern essentially happens because of the way that each voice arrange administration accessible by and by follows the IP course. All things considered, no mischief in taking this course; at the same time, what causes situations to decline is the way that not a solitary IP convention that sends voice traffic works in a faultless way. Not a solitary web convention for voice transmission object is perfect. Web condition would confront antagonistic vibe against VoIP organizations. There are solid rationales to demonstrate the part. The whole web arrange is open (perused, inclined) to sniffing and mocking. All the more critically, the hotspots for such assaults are for the most part untraceable. The preventive measures are not adequate enough that can be asserted as SAFEST. Additionally, there lies the helplessness in gadgets safety efforts conveying through the virtual system that makes the circumstance progressively hard to deal with. Normally, VoIP based specialized gadgets remains hotspots for security breaks (Politis, Hilas and Papatsoris, 2014). Decoded Information Results in Eavesdropping Nearly, if not all, every data material went through VoIP arrange is decoded. This opens the odds for anybody with access to that system to get hold to the data. Listening in is exceptionally conceivable in such situations. Discussion going through powerless VoIP system would permit the meddler to effectively tap the discussion sound and interpret the flagging messages (Soomro and Asfandyar, 2010). There are loads of Packet Capturing instruments accessible through the web. Busybodies utilize these apparatuses to catch voice traffic happening through unbound VoIP arrange. The caught record can be spared in .wav design for future hearing reason. Picture 2: The listening in situation through Man in the Middle assault (source: Whitlock, 2011) The above picture speaks to Man in the Middle Attack situation. In this sort of a situation, one may wind up having discussion with a fraudster rather than the genuine business authority or customer. Exceptionally ordered data gets spilled and theres nothing that one can do. One may feel that the data was given to the real concerned individual, however it wound up being obtained by some composed wrongdoing coop (Voice over Internet Protocol (VoIP) Based IP PBX System Design, 2016). Disavowal of Service Through Flooding the Server with Spam Content It is very feasible for the aggressor to make the VoIP server stuffed with inauthentic parcels. These are principally spam substance that would flood the server while making its administrations incidentally inaccessible to the real clients (Whitlock, 2011). The final product: it turns out to be for all intents and purposes difficult to get or send calls. How might it be the point at which the SIP server gets overflowed with so much spam content? Approaches to make sure about the VoIP correspondence process Approval Confirmation Transport Layer Security (TLS) Media encryption (SRTP) Legitimate Authentication and Encryption can Secure the VoIP Communication Network There are principally three sort of VoIP traffic: Call flagging Call controlling Media correspondence The correspondence procedure can either be single channel or various channels. Everything relies on the distinctive VoIP arrangements and conventions being fused for the procedure. Be that as it may, the association type followed between two systems is normally TCP/UDP. These associations should be appropriately verified and encoded to guarantee most extreme degree of assurance (Yang and Pitts, 2010). With particular sorts of VoIP call flagging and call control can be made sure about by executing some type of Authorization, Authentication or Transport Layer Security (TLS/SSL) instrument. It is conceivable to make sure about the VoIP based call controlling and call flagging correspondence process through specific layers of approval and verification safety efforts. Vital systems of TLS/SSL are likewise utilized for extra safety effort (Huang, Zhang and Tang, 2011). The Evolution of IPV6 Prior, VoIP information transmission used to be brought out through IPV4. Notwithstanding, analysts have discovered that IPV4 is defenseless against a few security dangers, most strikingly Phishing and Denial of Access. The presentation of IPV6 has changed the situation and has made a huge positive effect on the VoIP correspondence process. IPv6 utilizes 128-piece tends to that guarantee higher adaptability alongside extra safety efforts. It presents certain viable security systems like host distinguishing proof and examining to make the situation all the more trying for the aggressors (Ibrahim and Abdulghani, 2012). Be it the general execution or information honesty and security, IPV6 vows to convey the best administrations with appropriate structuring, set-up, and usage. Security Benefits That IPV6 Offers IPv6 offers the alternative to run End-to-End encryption process. Each VPN accessible directly that follows the IPV6 course accompanies exacting encryption alongside point by point honesty checking component. Indeed, these parts are accessible for each IPV6 based associations. It ought to be noticed that IPv6 accompanies SEND (Secure Neighbor Discovery) convention that guarantees exceptionally made sure about Name goals. SEND convention can distinguish the host as it professes to be through uncommonly made sure about cryptographic affirmation. This makes it hard for various naming assaults like ARP Poisoning to grasp the VoIP traffic (Nunn, McGuire and Crowe, 2010). References Brasch, N. (2011).The Internet. Mankato, Minn.: Smart Apple Media. Huang, Y., Zhang,

Punting

Punting Punting is a really relaxing and nice way to spend the afternoon if youre not the punter. My name is Lucy and Im a junior studying civil engineering. Im participating in the Cambridge-MIT Exchange Program for the 2007-2008 academic year along with 24 other MIT students. Its been a week since we came and classes are starting tomorrow. The really great thing about coming to Cambridge is that were invited to all the Freshers (thats what they call Freshmen here) Week activities, like this BBQ: I went punting today with freshers from Gonville and Caius College (one of the 31 colleges at Cambridge University). The term punting in MIT lingo means to relax, chill, and avoid pseting (the opposite of punting is tooling). But here in the other Cambridge, its an actual activity where youre on a river, in a boat, moving along through the use of a big stick. The punter stands at the end of the boat, drops this stick down to the river bottom, and pushes the boat forward with the stick (see picture below). Sounds easy, looks easy, but is actually extremely difficult. I was terrified to be standing up at the end of the boat. My knees were shaking! Between trying to stay on the boat, trying to find the bottom with my stick, and ducking past bridges, I dont think I accomplished much. None of the other freshers on my boat had ever punted before so our boat zigzagged along the river bumping into walls and other boats. Luckily no one fell off although someone came really close. And yes, what Mirat said about Harry Potter is true. I now own a wizards robe and have been dining in a big hall with 4 long tables where I am served a three course meal by waiters and waitresses. But I bet Harry Potter didnt dine with Stephen Hawkings! Yeah, he was at dinner the other day! It was so amazing to see him in person. He is a fellow at Gonville and Caius College (where Im staying) and dines here regularly. Hes in this picture!!! The really pretty panoramic picture you see on top of this page is of Kings College. I walk pass this several times a day and it is definitely very pretty. But what I find most interesting about this college is their cows:

The 13 Forms of Insect Antennae

Antennae are movable sensory organs on the head of most arthropods. All insects have a pair of antennae, but spiders have none. Insect antennae are segmented, and usually located above or between the eyes. How Are They Used? Antennae serve different sensory functions for different insects. In general, the antennae might be used to detect odors and tastes, wind speed and direction, heat and moisture, and even touch. A few insects have auditory organs on their antennae, so theyre involved in hearing. In some insects, the antennae may even serve a non-sensory function, such as grasping prey, flight stability, or courtship rituals. Shapes Because antennae serve different functions, their forms vary greatly. In all, there are about 13 different antennae shapes, and the form of an insects antennae may be an important key to its identification. Aristate Aristate antennae are pouch-like, with a lateral bristle. Aristate antennae are most notably found in the Diptera (true flies.) Capitate Capitate antennae have a prominent club or knob at their ends. The term capitate derives from the Latin caput, meaning head. Butterflies (Lepidoptera)  often have capitate form antennae. Clavate The term clavate comes from the Latin  clava, meaning club. Clavate antennae terminate in a gradual club or knob (unlike the capitate antennae, which end with an abrupt, pronounced knob.) This antennae form is found most often in beetles, such as in carrion beetles. Filiform The term filiform comes from the Latin filum, meaning thread. Filiform antennae are slender and thread-like in form. Because the segments are of uniform widths, there is no taper to filiform antennae. Examples of insects with filiform antennae include: rock crawlers (order Grylloblattodea)gladiators (order Mantophasmatodea)angel insects (order Zoraptera)cockroaches (order Blattodea) Flabellate Flabellate  comes from the Latin flabellum, meaning fan. In flabellate antennae, the terminal segments extend laterally, with long, parallel lobes that lie flat against one another. This feature looks like a folding paper fan. Flabellate (or flabelliform) antennae are found in several insect groups within the Coleoptera, the Hymenoptera, and the Lepidoptera. Geniculate Geniculate antennae are bent or hinged sharply, almost like a knee or elbow joint. The term geniculate derives from the Latin genu, meaning knee. Geniculate antennae are found mainly in ants or bees. Lamellate The term lamellate comes from the Latin lamella, meaning a thin plate or scale. In lamellate antennae, the segments at the tip are flattened and nested, so they look like a folding fan. To see an example of lamellate antennae, look at a scarab beetle. Monofiliform Monofiliform comes from the Latin monile, meaning necklace. Moniliform antennae look like strings of beads. The segments are usually spherical, and uniform in size. Termites (order Isoptera) are a good example of insects with moniliform antennae. Pectinate The segments of pectinate antennae are longer on one side, giving each antennae a comb-like shape. Bipectinate antennae look like two-sided combs. The term pectinate derives from the Latin pectin, meaning comb. Pectinate antennae are found in some beetles and sawflies. Plumose The segments of plumose antennae have fine branches, giving them a feathery appearance. The term plumose derives from the Latin pluma, meaning feather. Insects with plumose antennae include some of the true flies, such as mosquitoes, and moths. Serrate The segments of serrate antennae are notched or angled on one side, making the antennae look like a saw blade. The term serrate derives from the Latin serra, meaning saw. Serrate antennae are found in some beetles. Setaceous The term setaceous comes from the Latin seta, meaning bristle. Setaceous antennae are bristle-shaped and tapered from the base to the tip. Examples of insects with setaceous antennae include mayflies (order Ephemeroptera) and dragonflies and damselflies (order Odonata). Stylate Stylate  comes from the Latin  stylus, meaning pointed instrument. In stylate antennae, the final segment terminates in a long, slender point, called a style. The style may be hairlike but will extend from the end and never from the side. Stylate antennae are found most notably in certain true flies of the suborder Brachycera (such as robber flies, snipe flies, and bee flies.) Source: Triplehorn, Charles A. and Johnson, Norman F. Borror and DeLongs Introduction to the Study of Insects. 7th Edition. Cengage Learning, 2004, Boston.

The Roman Salute Morituri te salutant

As the toga-wearing combatants face each other across an unforgiving circle of sand, they turn toward their laurel-wreathed eminence, snacking on grapes, and bellow: â€Å"Ave, Imperator: Morituri te salutant!† This staple of swords-and-sandals fiction, the gladiator’s salute to his Emperor, in fact likely never happened. Only a handful of Roman historians, long after the fact, mention the phrase — literally, â€Å"Hail, Emperor, those who are about to die salute you† — and there’s little indication that it was in common usage in gladiatorial combat or any other games in ancient Rome. Nonetheless, â€Å"Morituri te salutant† has gained considerable currency in both popular culture and academia. Russell Crowe mouths it in the film â€Å"Gladiator,† and it’s used over and over by heavy metal bands (most cheekily by AC/DC, who tweaked it â€Å"For those about to about to rock, we salute you.†). Origin of the Phrase Where did the phrase â€Å"Morituri te salutant† and its variations (†¦morituri te salutamus, or â€Å"we salute you†) come from? According to the historian Suetonius’s Life of the Divine Claudius, the account of that emperor’s reign in his compendium The 12 Caesars, written around 112 A.D., it stems from a peculiar event. Claudius had commanded an immense public works project, the draining of Lake Fucino for agricultural land. It took 30,000 men and 11 years to complete. In honor of the feat, the emperor ordered up a naumachia — a mock sea-battle involving thousands of men and ships — to be held on the lake before it was emptied. The men, thousands of criminals otherwise to be hanged, hailed Claudius thusly: â€Å"Ave, Imperator: Morituri te salutant!† upon which the emperor replied â€Å"Aut non† — â€Å"Or not.† After this, the historians disagree. Suetonius says that the men, believing themselves pardoned by Claudius, refused to fight. The emperor ultimately cajoled and threatened them into sailing against one another. Cassius Dio, who wrote about the event in the 3rd century B.C., said the men merely pretended to fight until Claudius lost patience and commanded them to die. Tacitus mentions the event, some 50 years after it happened, but doesn’t mention the plea by the gladiators (or more precisely, naumachiarii). He relates, though, that a large number of prisoners were spared, having fought with the valor of free men. Use in Popular Culture In addition to the above-mentioned films and rock albums, Te morituri†¦ is also invoked in Conrad’s Heart of Darkness and James Joyce’s Ulysses.

“The Lady or the Tiger” What Really Happened Free Essays

Dustin Powers Mr. Lamon AP Language 3 December 2012 â€Å"The Lady or the Tiger†: What really happened? The Lady or the Tiger, a captivating short story of love and loss, teases your imagination by integrating the rising action at the end of the story only to leave you to make your own interpretation of how the falling action concludes. The author uses a third person omniscient narrator so to make it seem as though the he doesn’t even know how the story truly ends. We will write a custom essay sample on â€Å"The Lady or the Tiger†: What Really Happened? or any similar topic only for you Order Now The finale to the short story has been conversation of much debate. What is behind door he opens? Does he die on the princess’s accord? What happens, no one essentially knows, but him dying is the only logical ending that could subsist. The tale starts out with a fascinating introduction by classifying the king as â€Å"semi barbaric† â€Å"florid† and â€Å"untrammeled,† but on the contrary the narrator begins to describe him as â€Å"†¦somewhat polished and sharpened by the progressiveness of distant Latin neighbors†¦Ã¢â‚¬  Although it is not directly stated where the tale takes place, one can pin point the story to Medieval Europe c. 00-400 AD, a very tumultuous time. Influenced greatly by the Roman Empire, as they were a prominent society at the time, the European continent was at a crossroads between the liberalism of the Latin culture, and the less enlightened methodologies that were prerequisite to the changes at the time. This setting is what the root of the king’s brutality and the passing of th ese traits develop. The fictional account tells of the king’s daughter being â€Å"†¦as blooming as his most florid fancies, and with a soul as fervent and imperious as his own. As unlikely as it seems the princess seems to create a bond with a young man that is of â€Å"lower station† than she. This short lived relationship of a few months was cut to an abrupt end by the Barbaric King. Never once does the story mention the princess make any attempt of arguing the innocence of her lover. This abandonment can only be explained by her savage nature. It says that she could have possibly never loved him in the first place, and that maybe she was just using him to fill a void her over protecting father created by sheltering her from finding a ompanion. With the slightest possibility that the arrogant and haughty princess had come to truly love this man then she would know for a fact that he would be safe of this cruel justice, because as the decision was left up to fa te then there would be no question of what was coming out of the door. If she truly had any admiration for her lover, and trust of his innocence in his love then she would allow him to make his choice uncompromised by her instruction. She would allow him to open the door to the chamber with the â€Å"fair maiden†. But she did not. With a slight notion to her right she indicates which door needed to be opened. Turning to face his fate the young man opened the door to his right leaving his destiny in the hands of the demented princess. Possibly scared of his innocence and fate’s compassion, considering the true love he possessed for her, she directed him to door with the lion. This is just a sadistic favor of disposing this inconvenience for her father. Once again if the princess did actually truly have feelings for him then she had proven to be very jealous of the lady behind the door. While if she had not had those impulses toward him the animosity she had toward the damsel was strictly out of the hatred of the young girls lust over one of her possessions. Either way it was not left unknown that she had much discontent with her by saying, â€Å"Often had she seen, or imagined that she had seen, this fair creature throwing glances of admiration upon the person of her lover, and sometimes she thought these glances were perceived, and even returned. With the princess in possession of the knowledge of the location of the tiger she had the power to control the future of both the young man and the young woman. The real or unreal passing of glances between the two would be the end of him, because the jealousy she had towards the maiden would cause an â€Å"If I can’t have you no one can† mentality. The princess couldn’t bear the thought of them being happy together so she sends him to the tiger. How to cite â€Å"The Lady or the Tiger†: What Really Happened?, Essay examples

Forecasting and Managing Demand Operation Management

Question: Discuss about the Forecasting and Managing Demand of Operation Management. Answer: I have come across various facts while going through my course of operations management. The topic of forecasting and demand management evaluates various disciplines of operations management. The forecasting reflects an estimation of the future demands and the actual basis for the execution of planning and business decisions. The study of forecasting and managing demand critically highlights the different facts related to the supply and demand regarding the execution of industry process of the concerned firm. I have focused more on the application of the different disciplines of operations management related to the topic forecasting and managing demand. The topic reflects the desired fact that a good goal for forecasting techniques is merely for minimizing the deviation among the forecast and the real demands. Moreover, the concept of the supply and demand reflects that the balance regarding the demands of the products from the customers and its supply to those particular customers needs to be met in order to augment the considerable enlargement of the business. The proper management of demand facilitates the execution of the planning system as well as the effective use of the different resources in order to gain positive feedback and positive outcomes. There are certain threats within the execution of any business process where the supply and the demands of the concerned products need to be met, these are stock out, relationship with the respective customers, business loyalty and the sel ling of the products. It has been seen that the use of poor communication techniques with the customers and the inaccurate resonates of forecast significantly affects the complete business process. It is crucial to managing the different processes in any of the concerned firms and this study of the managing demand provides me the adequate information regarding the management of demand and supply. The studies of forecasting and matching demands have reflected the different purposes of forecasting which are supposed to be of immense importance for the growth and expansion of the business procedures of the firm. I have brought up the idea that the desired purpose of forecasting can be divided into short term and long term forecasting. Appropriate scheduling of the production, reduction in the cost of purchasing the different raw materials, determination of the suitable pricing policy, determining the sales targets as well as the establishment of incentives and controls are supposed to be the purposes for the short term forecasting. As per my knowledge is concerned, this short-term purposes for the short term forecasting needs to be considered while as to evaluate the significant expanding of the business procedures of the concerned enterprise. I have also investigated the long-term purposes of forecasting; it consists of planning for the new unit, planning for the financial need s of longer term and planning for the requirements of manpower. The study of forecasting managing demands provides desired strength and complete knowledge regarding the management of supply and demands which will be helpful for my future career and jobs. I particularly feel that there are some of the relevant innovative techniques related to the forecasting which will provide the desired idea in order to manage the work process in my future jobs. In order to acquire relevant information regarding the forecast, the different disciplines of operation management helped in evaluating the qualitative as well as the quantitative methods. I have come accrues two different types of a forecast, such as pyramid forecast and the forecasting process and these evaluate the importance for using these methods in future jobs. The study of forecast and managing demand evaluates my potential skills regarding the management of the demands and the needs of the customers in an effective way. There are many of the models which have been used for predicting the demand for regression analysis, market research, time series and the Delphi method. The demands management process has been considered to be of larger significance in order to manage the demands and the needs of the customers. The needs of the customers also needed to be prioritized as this will enhance the effectiveness and efficiency of the concerned firm. The high level and the low-level demands need to be understood as to bring out the preferred positive results for the organization. Consumer survey is another important process which provides desired means of feedback regarding the services provided by any organization. Therefore, the study increased my skills regarding the management of demands and forecasting of the different processes of the firm.

Admiral Togo Heihachiro in the Russo-Japanese War

Admiral Togo Heihachiro in the Russo-Japanese War Early Life Career of Togo Heihachiro: The son of a samurai, Togo Heihachiro was born in Kagoshima, Japan on January 27, 1848. Raised in the citys Kachiyacho district, Togo had three brothers and was educated locally. After a relatively peaceful childhood, Togo first saw military service at age fifteen when he participated in the Anglo-Satsuma War. The result of the Namamugi Incident and the murder of Charles Lennox Richardson, the brief conflict saw ships of the British Royal Navy bombard Kagoshima in August 1863. In the wake of the attack, the daimyo (lord) of Satsuma established a navy in 1864. With the creation of a fleet, Togo and two of his brothers quickly enlisted in the new navy. In January 1868, Togo was assigned to the side-wheeler Kasuga as a gunner and third-class officer. That same month, the Boshin War between supporters of the emperor and the forces of the shogunate commenced. Siding with the Imperial cause, the Satsuma navy quickly became engaged and Togo first saw action at the Battle of Awa on January 28. Remaining aboard Kasuga, Togo also took part in naval battles at Miyako and Hakodate. Following the Imperial triumph in the war, Togo was selected to study naval matters in Britain. Togo Studies Abroad: Departing for Britain in 1871 with several other young Japanese officers, Togo arrived in London where he received English language training and instruction in European customs and decorum. Detailed as a cadet to the training ship HMS Worcester at the Thames Naval College in 1872, Togo proved a gifted student who frequently engaged in fisticuffs when called Johnny Chinaman by his classmates. Graduating second in his class, he embarked as an ordinary seaman on the training ship HMS Hampshire in 1875, and circumnavigated the globe. During the voyage, Togo fell ill and his eyesight began to fail. Subjecting himself to a variety of treatments, some painful, he impressed his shipmates with his endurance and lack of complaint. Returning to London, doctors were able to save his eyesight and he began a study of mathematics with Reverend A.S. Capel in Cambridge. After traveling to Portsmouth for further schooling he then entering the Royal Naval College at Greenwich. During the course of his studies he was able to watch firsthand the construction of several Japanese warships in British shipyards. Conflicts at Home: Away during the 1877 Satsuma Rebellion, he missed the turmoil that it brought to his home region. Promoted to lieutenant on May 22, 1878, Togo returned home aboard the armored corvette Hiei (17) which had recently been completed in a British yard. Arriving in Japan, he was given command of Daini Teibo. Moving to Amagi, he closely watched Admiral Amà ©dà ©e Courbets French fleet during the 1884-1885 Franco-Chinese War and went ashore to observe French ground forces on Formosa. After rising to the rank of captain, Togo again found himself on the front lines at the start of the First Sino-Japanese War in 1894. Commanding the cruiser Naniwa, Togo sank the British-owned, Chinese-chartered transport Kowshing at the Battle of Pungdo on July 25, 1894. While the sinking nearly caused a diplomatic incident with Britain, it was within the constraints of international law and showed Togo to be a master of understanding the difficult issues that could arise in the global arena. On September 17, he led Naniwa as part of the Japanese fleet at the Battle of the Yalu. The last ship in Admiral Tsuboi Kozos line of battle, Naniwa distinguished itself and Togo was promoted to rear admiral at the wars end in 1895. Togo in the Russo-Japanese War: With the conflicts end, Togos career began to slow and he moved through various appointments such as commandant of the Naval War College and commander of the Sasebo Naval College. In 1903, Navy Minister Yamamoto Gonnohyoe stunned the Imperial Navy by appointing Togo to the post of Commander-in-Chief of the Combined Fleet, making him the nations preeminent naval leader. This decision caught the attention of Emperor Meiji who questioned the ministers judgment. With the outbreak of the Russo-Japanese War in 1904, Togo took the fleet to sea and defeated a Russian force off Port Arthur on February 8. As Japanese ground forces laid siege to Port Arthur, Togo maintained a tight blockade offshore. With the citys fall in January 1905, Togos fleet conducted routine operations while awaiting the arrival of the Russian Baltic Fleet which was steaming to the war zone. Led by Admiral Zinovy Rozhestvensky, the Russians encountered Togos fleet near the Straits of Tsushima on May 27, 1905. In the resulting Battle of Tsushima, Togo utterly destroyed the Russian fleet and earned the nickname the Nelson of the East from the Western media. Later Life of Togo Heihachiro: With the wars conclusion in 1905, Togo was made a Member of the British Order of Merit by King Edward VII and acclaimed around the world. Departing his fleet command, he became Chief of the Naval General Staff and served on the Supreme War Council. In recognition of his achievements, Togo was elevated to hakushaku (count) in the Japanese peerage system. Given the honorific title of fleet admiral in 1913, he was appointed to oversee the education of Prince Hirohito the following year. Acting in this role for a decade, in 1926, Togo became the only non-royal to be given the Supreme Order of the Chrysanthemum. An ardent opponent of the 1930 London Naval Treaty, which saw Japanese naval power given a secondary role relative to the United States and Britain, Togo was further elevated to koshaku (marquis) by now-Emperor Hirohito on May 29, 1934. The following day Togo died at age 86. Internationally respected, Great Britain, the United States, the Netherlands, France, Italy, and China all sent warships to take part in a Tokyo Bay naval parade in the late admirals honor. Selected Sources Portraits of Modern Japanese Leaders: Togo HeihachiroTogos Report of the Battle of TsushimaTime: Togo of Tsushima

Peroxidase Lab Report Essay Example

Peroxidase Lab Report Essay Example Peroxidase Lab Report Paper Peroxidase Lab Report Paper We were able to measure enzymatic activity by the change in absorbency per second with a spectrophotometer. By testing different concentrations of peroxides and its reaction rate in seconds, we were able to see that as the amount of enzyme increased the catalytic reaction also increased. The optimal amount of peroxides concentration to be used in the subsequent experiments was determined to be 1. 0 ml. Any amount above this would have caused the rate of absorbency to be too fast, making it too difficult to get accurate readings. Any amount below this would not have produced a reaction at an appreciable rate. (Dolphin, Fleck, Collect and Wastage, p. 76) In addition, our results show that a rise temperature and pH only increase the rate of reaction to a certain point before the reaction rate begins to decline dramatically. In the case of boiling of the enzyme there was no rate of reaction found whatsoever. A similar result was found when hydroxylation was added to the peroxides and it caused an inhibition reaction. Overall, the results show that the peroxides enzyme is sensitive with reference to the above factors in whether or not a reaction is catcalled. INTRODUCTION Enzymes are essential in the breakdown of certain materials or molecules that cannot be used by or are harmful to an organism as they are, into products that can be used or are not harmful for the organism. They are proteins and their structure consists of amino acids with a specific shape. Enzymes have an area called an active site where substrates (only a particular molecule or material to be converted) bind. When the substrate is bound to the active site on the whole entity becomes an enzyme-substrate complex. The substrates covalent bond is disrupted and this chemical change constructs a new product from the original abstract while leaving the enzyme unaffected. Once this new product is released, the enzyme can bind again with more of these molecules needing conversion. Sometimes the enzyme works with commences or cofactors such as vitamins or metallic ions to help the binding process. In other cases competitive inhibitors are at work and prevent a substrate from being bound to the active site on the enzyme. The competitive inhibitor is similar enough to bind with the enzyme, but because it is not a perfect match, the enzyme then loses its ability to catalyst a reaction for that moment. In accordance with these properties, we ill see how certain factors affect the reaction rate of peroxides. For our purposes in this lab we used the enzyme peroxides extracted from a turnip. Peroxides, along with the help of its iron ion cofactor, catalysts harmful hydrogen peroxide (H2O) into a harmless compound and water. In order to follow the rate of reaction for the breakdown of hydrogen peroxide, we used ecological, a colorless dye, which donates electrons and turns brown when it is oxidized. We used this dye so that we could measure the absorbency with the spectrophotometer as the hydrogen peroxide is being broken down and the lour change gets stronger over specific time intervals. We developed several null hypotheses for these experiments: 1) The amount of enzyme added to the reaction will not affect the rate of reaction. 2) Temperature will not affect the enzymatic activity. 3) pH will not affect enzymatic activity. 4) Similar molecule to substrate will not affect enzymatic activity. MATERIALS AND METHODS Materials and methods are taken from Lab Topic 7 in the Biological Investigations, 9th Edition. RESULTS Graph 1- Effects of Peroxides Amounts Graph 2 Temperature Effects on Peroxides Activity Graph 3 pH Effects on Peroxides Activity Graph 4 Boiled Peroxides Results Graph 5 Hydroxylation Results Graph 6 Optimum Temperature for Reaction Rate of Peroxides Graph 7 Optimum pH for Reaction Rate of Peroxides In Graph 1, Effects of Peroxides Amounts, it shows the difference in rates of reactions with different concentrations of peroxides in the solution Tubes 2 3 at 0. 5 ml, Tubes at 1. 0 ml and Tubes 6 7 at 2. 0 ml, along with corresponding line slopes. Graph 2, Temperature Effects on Peroxides Activity, shows the difference in rates of reaction for 1. Ml peroxides at ICC, Room Temperature ICC, ICC and ICC along with their corresponding line slopes. For Graph 3, pH Effects on Peroxides Activity, it shows the rates of reaction at pH 3, pH 5, pH 7 and pH 9, along with its corresponding line slopes at 1. 0 ml peroxides. Graph 4, Boiled Peroxides Results, shows the rates of reaction for 1. 0 ml between a Normal Extract of peroxides and a Boiled Extract of peroxides, both with their corresponding line slopes. In Graph 5, Hydroxylation Results, it shows rates of reaction for 1. Ml between a Normal Extract of peroxides without hydroxylation and a Hydroxylation-treated Extract of peroxides. Graph 6, Optimum Temperature for Reaction Rate of Peroxides, shows the slope of the line at each temperature. Lastly, Graph 7, Optimum pH for Reaction Rate of Peroxides, shows the slope of the line at each level of PH. DISCUSSION The significance of the observations in testing the enzyme peroxides and its rate of breaking down hydrogen peroxide helped us to make a decision as to whether to accept or reject our hypotheses in the experiment. The amount of peroxides concentration had a direct relationship to how slowly or how quickly a reaction took place. This result allowed us to reject our hypothesis that the mount of enzyme added to the reaction will not affect the rate of reaction. This test was important so that we could ascertain the best amount of concentration to use in the subsequent experiments with the spectrophotometer set at absorbency 470 NM and timed recordings at 20-second intervals for a total of 2 minutes. At 0. 5 ml of peroxides the reaction time was too slow thus no appreciable line or slope was rendered to measure the reaction with any accuracy. Conversely, it was a challenge to get accurate absorbency readings at 2. 0 ml of peroxides because the pace of the reaction appreciated so quickly and hen met equilibrium. At 1. 0 ml of peroxides the reaction time rendered an appreciable line and slope making it easier to record the absorbency every 20 seconds for 2 minutes and ultimately, the best concentration for use in the next experiments. It is known that when heat is applied to molecules, they move faster and collide more as the temperature rises. This is also true for the enzyme peroxides and its substrate until the temperature reaches ICC and then the reaction begins to taper off and it dives down drastically at ICC when the hydrogen bonds holding peroxides structure together begin to break. The results of this test confirm the same by the slope of each line and thereby we are able to reject our hypothesis that temperature has no effect on peroxides rate of reaction. At ICC the slope of the line is 0. 0071, at Room Temperature ? ICC the slope is 0. 0094, at ICC the slope is 0. 091 and at ICC it is 0. 0052. This is easily seen on the derivative Graph 6: Optimum Temperature for Reaction Rate of Peroxides attached. It should be mentioned here that in class it was decided from the table of results on the board for this experiment that ICC was the optimal temperature. In addition, it is difficult to fully see the results from the line graph number 2. As we can see here from the derivative graph, that just numbers without the prop er graphs can be misleading and it is necessary to take further steps in clarifying the observations and results. As for pH effects on peroxides activity, Graph 3, indicates that the amount of acidity or bassinets to a solution changes the three-dimensional structure of the enzyme and thereby changes the ability to bind with the substrate in an effective manner. Here we tested the null hypothesis: pH will not affect enzymatic activity. The results from Graph 3: pH Effects on Peroxides Activity indicate that the more acidic pH 3 level disrupted the enzymes ability to bind with its substrate and its reaction rate did not appreciate noticeably. As the solution became less acid at pH 5, the greatest reaction efficiency resulted. Once the pH was at 7 and beyond the reaction rate for peroxides and its binding ability became poor and the reaction rate declined. Again, it was necessary to do a derivative graph to see the slope results clearly. In Graph 7: Optimum pH for Reaction Rate of Peroxides, the rate of reaction increased drastically from pH 3 with a slope f 0. 00007 to pH 5 with a slope of 0. 0055 and then trails off as the bassinets increases at pH 7 with a slope of 0. 047 and plummets as it reaches pH 9 with a slope of 0. 0022. We can see the optimal pH is 5 in this experiment and we were able to refute our null hypothesis because it was shown that pH does affect peroxides reaction rates. In boiling the peroxides extract, the result was that no reaction activity was found. As mentioned in our book by Dolphin, Fleck, Collect and Wastage, the enzyme is denatured because the high temperature broke a large number of hydroge n bonds, which dramatically changed the structure of the enzyme permanently (82). A denatured enzyme cannot catalyst a reaction and this result appears evident on Graph 4: Boiled Peroxides Results. The comparison between a normal extract of peroxides and a boiled extract of peroxides shows that zero absorbency with no appreciation was yielded over the two minutes for the boiled extract as opposed to the normal extract that did yield an appreciable line with a slope of 0. 0099. Again, we can refute our null hypothesis of temperature will not affect the enzymatic activity. Finally, a null hypothesis that a similar molecule to substrate will not affect enzymatic activity was tested.

What is considered as Essay Example | Topics and Well Written Essays - 3500 words

What is considered as - Essay Example For someone keen in film studies, it’s clear that the few chosen characteristics of cult cinema are often in opposition with those of mainstream cinema as well as the differences in their audience. Irrespective of the different opinions in theorizing cult cinema, several of its features are inarguable; a cult film is defined through a sub cultural ideology, which marks it to exist in opposition to the mainstream because of their niche appeal, and composed of identifiable textual divergence. Besides their nature to appeal to viewers’ subversive instincts, the sense of nonconformity and irrationality in the film, Bentley-Baker reiterates Corrigan and White depiction of cult films as â€Å"ephemeral or non commercial films that, despite their lack of traditional cultural value, have survived to yield fascinating glimpses of the past† (2010). Some consider it a private genre with egregiously eccentric characters, often featured for exhibition at odd hours like midnight and known to trigger passionate attachments. Criteria set to establish cult films entail marginality, violation of boundaries (transgression), composed of iconography and cause self identified audience group among others. The popular genre of horror films together with fantasy and science fiction films are the few that lend themselves for the treatment of cult cinema. Based on the newly formed idealist and dystopian characteristics of horror films, especially the slasher sub genre, they have acted as the intersection with, or a vehicle in production of cult films. Looking into it, you will establish that most modern directors and film makers began with mastery of horror movies, before graduating in cult film makers. Slasher films which gained popularity from the 80s is composed of generative storylines involving psychopathic killers trailing on selective victims, has formulaic portrayals of violence, drenched in taboos and with

An Agile-focused Mind-set in Project Management Essay

An Agile-focused Mind-set in Project Management - Essay Example On the other hand, a scum master’s responsibility is more than that of a facilitator and a coach, a role that rest between the customer and the project. Further, he does not manage the team that comes up with the work, but rather supports the owner of the product, coaches the team, and ensures that Scrum processes are held on to. For example, in the article, Scrum recommends that unlike a project manager, the scrum master ought to be a servant leader by doing away with all the obstructions of the team (Schwaber & Sutherland, 2011). In my opinion, Agile project management does not need to have its own Body of Knowledge similar to Project Management Body of Knowledge (PMBOK). This is for the reason that there are lots of factors that influence the management process that may make it difficult to implement the Body of Knowledge idea. For example, Michael Dubakov who is a blog author argues that Agile is a special company with special staff on the development team already. In addition, Agile has unique rules and conditions as well as other external factors that favor its

Starbucks International Expansion

Starbucks International Expansion International Business Management I. Introduction In General, when international companies consider going into overseas markets, they adapt some strategies of entry modes such as licensing, franchising, joint venture and MA. For example, ‘Pierre Cardin extended their foreign business through a pure licensing and Mcdonalds was able to become the largest fast-food retailer on earth by taking advantage of its unique franchising strategy. Hence, the wise mix of entry modes can be regarded as a core factor for multinational enterprises to advance into new outer markets. As you know, Starbucks Corporation (hereafter, Starbucks) is the largest coffee retailer in the world. It has succeeded in globally by carrying out wise collaborative strategies. Therefore, in this study, Starbucks international performance would be covered at first and it would be followed by further discussions; market issues aboutIndian entry and strategic comparison with the competitors ‘The Coffee Bean and Tea Leaf and ‘Hollys Coffee. II. Starbucks International Expansion Since Starbucks established its subsidiaries, â€Å"Starbucks Coffee international† in 1995[i], it has applied to flexible entry strategies; licensing and joint venture and whole ownership. While it is operating its US stores directly, Starbucks is largely running its cafà ©s outside US through joint venture and licensing with local retailers. In fiscal year of 2009, it has opened 3,439 licensed cafà ©s on earth representing 62 percents of entire stores. The main target of international business is Asia and Starbucks has operated 2,062 cafà ©s.[ii](Refer to Table.1) Besides, Starbucks is managing some overseas stores directly by acquiring local coffee retailers. In UK, Canada and some Asian market such as Thailand and Singapore, Starbucks owns 2,068 wholly-owned cafà ©s which account for 38 percents of entire overseas stores.[iii] A. Why Starbucks prefers direct investment to franchising and licensing? When Starbucks expanded its business outbound, â€Å"Coffee culture† has not existed in various countries including Asian nations. Therefore, it was imperative for Starbucks to spread coffee culture and Starbucks has implemented a marketing strategy called â€Å"Cult-duct†[1]. Hence, Starbucks thought that it was more appropriate for Starbucks to have taken advantage of direct investments; joint venture and wholly-owned companies rather than licensing and franchising so as not only to offer tangible products; coffee and cookies but also to deliver a fine coffee culture represented by urban and elegant image. Through this strategy, Starbucks effectively has managed to control its core competencies such as the high quality coffee, the quarterly employee training concerning customer service and store management know-how. B. Motivation of Joint Venture As mentioned above, the main target of Starbucks international is Asia and Starbucks has adapted joint venture as a main method for Asian market, although it has entered with licensing in several Asian regions including Middle East and Philippines. (Refer to table. 2) Above all, Starbucks could minimize risk of Asian operation by running businesses through joint venture with local retailers. At the beginning, since Starbucks did not hold both experience and expertise for Asian market, it is required for Starbucks to share local companies know-how and wide domestic networks to stably perform its Asian operation. Moreover, Starbucks has properly overcome the cultural gap with Asian nations and carried out the splendid market research. To demonstrate, local companies were involved in local staffing and analysis of regional customers taste and preference whereas Starbucks took responsibilities for employee training, coffee roasting and quality control. Besides, Starbucks could release localized products. For example, it is selling Korean traditional beverages such as ‘Sik-hye and ‘Sujungghwa in Insa-dong cafà © and offering sorts of Chinese traditional teas like â€Å"Oriental Beauty Tea† and â€Å"Fancy Black tea† in Taiwan. C. Motivation of Direct Operation Starbucks is also doing its international business with company-owned operation. . In UK, Canada and Australia, Starbucks did not have to worry about the huge gap of culture when it entered into these markets because they all belong to English language culture and there is no remarkable difference of organization culture. Whereas, Starbucks has finally acquired the entire equity of local manufacturers, Coffee Partners in Thailand and Bonstar in Singapore respectively, even if it initially entered those markets with the form of joint venture.[iv] These countries legitimately allowed the foreign capital to hold 100% equity of a company and Starbucks could not trust the marketing capabilities of these local retailers. D. A Key Growth Drive: Indian Entry In 2006, Starbucks decided to initiate its business in India and made a joint venture contract with the Indian local retailer, RPG Enterprises[v]. However, its offer was rejected by Indian government due to issues related to technique transition and strict regulation on ‘foreign retail companies'[vi]. To illustrate, Indian government did not allow direct control of foreign companies in Indian retail industry, even though foreign companies can possess up to 51% of equity. This is a big obstacle to Starbucks because strong control of business is the main principle of Starbucks overseas operation. In February 2009, Indian government made a decision to boost foreign investment owing to late contraction of FDI and then it has finally permitted outer retailers to own its business in case of holding 51% shares of a joint venture company.[vii] As a result, Starbucks reconsidered Indian entry and has begun a talk with ‘Jubiliant Group about the alliance.[viii] However, while Starbucks adheres to joint venture in the entry of India, competitors like Mcdonalds have already launched in India throug franchising and local brands â€Å"Barista† and â€Å"Coffee day† have been rapidly growing. In March 2010, the world largest PEF â€Å"KKR† also determined to invest 200 million US dollar in â€Å"Coffee Day† to compete with Starbucks.[ix] III. Comparison with the competitors A. The Coffee Bean Tea Leaf Some competitors of Starbucks have taken the different way in terms of international business. The representative example is â€Å"The Coffee Bean Tea Leaf† (hereafter, The Coffee Bean). The Coffee Bean has adapted franchising strategy for overseas expansion. As of 2008, The Coffee Bean has opened approximately 750 cafà ©s in 22 nations. Specifically, it has 288 cafà ©s under direct control while 444 cafà ©s are being operated by franchisees[x]. (Refer to Table. 3) When a company makes a licensing contract with licensor, it is able to use licensors patent, know-how, trade mark and technology. By comparison, franchising enables franchisee to get support from franchisor concerning operation and management, working principle and marketing. In other words, franchisor could be strongly involved in franchisees operation. 1. Motivation of Franchising The first reason that The Coffee Bean chose franchising is to expand its business into the outer market quickly. Since it began expanding far later than its competitors, it strived to take faster entry mode than FDI. By doing its international operation with franchising, The Coffee Bean could enter more than 20 countries including India without big trouble. In the meanwhile, Starbucks has struggled to enter India market by governmental and political intervention as we discussed above. Second, as mention above, while Starbucks wanted to provide customers with not only just coffee but also coffee culture at its foreign market entry, The Coffee Bean has more focused on the quality of coffee. As its strategy is to serve tasteful coffee to as many customers as it can, it is essential to motivate franchisee to serve more people. Franchising can provide high motivation to franchisees as they just need to pay fixed royalty. It means that more customers they serve customers, the more profit they can expect. The last reason is cost saving. If it had entered the overseas market as FDI, it would have born more cost such as rent and operating cost. By franchising, extra cost could be avoidable. 2. Disadvantage of franchising One remarkable problem which franchisor could face is that it can lose control of operation. As franchisor doesnt have authority on operating, it might be difficult to keep high quality of service and exerts a bad influence on its brand and image. For example, the coffee bean was uncovered by Korea Food and Drug Administration because it had used unsuitable ingredient. In addition to this, it did not implement a regular staff heath inspection program. The incident damaged the companys image and it can be referred to as a typical example of the disadvantage. B. Hollys Coffee Hollys Coffee is a well-known Korean coffee retailer founded in 1998 and it has developed into one of the domestic competitors of foreign coffee retailers such as Starbucks and The Coffee Bean Tea Leaf in Korea. Since 1998, Hollys Coffee has steadily increased its stores and the number of them has amounted to more than 200 recently. Not satisfied with the huge success in Korean domestic market, Hollys Coffee decided to go abroad and opened stores in Malaysia and Los Angeles in US in 2007. A few months ago, in December 2009, Hollys Coffee launched the third international store in Peru, one of the coffee bean-producing nations. Hollys Coffee announced it would achieve two goals in Peru; operating eight stores and sales up to 7 billion Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising method that allows individuals or corporations to buy the rights to sub-franchise within some specific countries.[xi] The company usually adapts master franchising method so as to minimize risk when it enters the country where its brand is seldom familiar to the local community as well as it is difficult to attract investments. In Peru, There are a lot of its own domestic coffee retailers and Hollys Coffee is rarely well-known to local people. Thus, it is very important to make Peruvians aware of its brand and Hollys Coffee might be exposed to the financial risk linked with heavy marketing expenditure such as bra nd promotion and advertisement in the course of spreading its brand. There are two entry strategies of Hollys Coffee in Peru one is to introduce products that have Korean own characteristic, another is to differentiate with other coffee brands by focusing on side menus like waffle or patisserie. The Point is that it is hard to make certain whether these strategies are effective enough in Peruvian coffee market or not. Since it is tough to control operation when a company takes franchising, it appears to be difficult to introduce Korean traditional teas and foods properly. IV. Conclusion We have discussed about several entry modes regarding international business. We have looked into Starbucks choice, The Coffee beans strategy as well as Hollys Coffees one. Before completing our study, we would like to discuss two points of contention. Firstly, should Starbucks stick to FDI for India? As discussed above, it has struggled from red tapes. In the end, they still cannot enter Indian market whereas its competitors have expanded their business in India. Secondly, was it a good idea for Hollys Coffee to take franchising entry mode along with a strategy of providing Korean traditional beverages? Since it is not well known and not familiar with local environment, it is understandable not to take FDI entry mode. However, doesnt it seem to go well with two ill-assorted strategies? All entry modes have advantages and disadvantages. Hence, it is absolutely important to apply an entry mode appropriately according to each business format. However, it could be dangerous to enter every region with the single entry mode even though it is the same industry. Both the problem that Starbucks faced in India and the pitfall Hollys Coffee is likely to face can explain how risky it is. Therefore, even though a company wants to expand its identical business abroad, it is recommended to take different entry modes in accordance with each nations regulations, culture, politics, economic and social environment. V. Appendix The composition of retailers of Starbucks (2009.9) Entry mode Total U.S % in US Overseas % in overseas Company Owned 8,832 6,764 61% 2,068 38% Licensed Stores (Joint Venture) 7,803 4,364 39% 3,439 62% Total 16,635 11,128 100% 5,507 100% The Major Overseas Performance of Starbucks (Non- North America) Strategy Region Year Nation Local Partner # of stores Joint Venture Asia 1996 Japan Sazaby Inc. 875 1998 Taiwan President Chain Store 222 2000 S.Korea Shinsegae Department store 288 2000 China Cayman Holdings 283 2002 Mei-xin International 2005 Coffee Concepts 2004 Malaysia Berjaya Group 118 Europe 2002 Spain Sigla, S.A 76 2002 Greece Marinopoulos Bros. 69 2003 Switzerland Marinopoulos Bros. 47 2003 Austria Marinopoulos Bros. N/A 2003 Cyprus Marinopoulos Bros. N/A 2004 France Sigla, S.A 52 2007 Romania Marinopoulos Bros. N/A 2008 Czech AmRest N/A 2008 Portugal Grupo VIPS N/A Direct Operation Asia 2000 Thailand Coffee Partners 131 2002 Australia Local Entrepreneur 23 2004 Singapore Bonstar 64 2005 China Qingdao American Starbucks 191 2006 Mei Da Coffee Europe 1996 UK Seattle Coffee 666 2004 Germany KarlstadtQulle 144 Licensing Asia 1997 Philippines Rustan 160 1998 New Zealand Restaurant Brand 42 2002 Indonesia PT Mitra Adiperkasa 74 Middle East 1999 Kuwait M.H. Alshaya 62 1999 Lebanon M.H. Alshaya N/A 2000 U.A.E M.H. Alshaya 91 2000 Qatar M.H. Alshaya N/A 2000 Saudi Arabia M.H. Alshaya 68 2000 Bahrain M.H. Alshaya N/A 2002 Oman M.H. Alshaya N/A 2005 Jordan M.H. Alshaya N/A Europe 2003 Turkey M.H. Alshaya 123 2006 UK N/A 46 2007 Russia M.H. Alshaya N/A The Coffee Bean and Tea Leafs International Expansion (2008) Year 2002 2003 2004 2005 2006 2007 2008 Company-Owned 177 191 217 241 270 288 278 Franchise 46 68 87 137 230 347 444 Total 223 259 304 378 500 625 722 VI. Reference n Starbucks timeline-Asia, Starbucks Corporation, 2009. n Starbucks timeline-EMEA, Starbucks Corporation, 2009. n Starbucks timeline-China, Starbucks Corporation, 2009. n Annual Report of 2009 (Form 10-K), Starbucks Corporation, 2009 n Starbucks India Strategy Looks Promising, Seeking alpha, Oct 2, 2006. n Starbucks Delays Entry of India, Vccircle, Jul 21, 2007 n ì  ¸Ã« â€ž, ì™ ¸Ãª µ ­Ã¬  ¸ ì § Ã¬  â€˜Ã­Ë† ¬Ã¬Å¾  ê ·Å"ì  Å"완화, Yonhap news, Feb 12, 2009 n Starbucks brews a fresh strategy for India entry, The Economic Times, Jan 29, 2010 n KKR in $200m Indian Coffee shop deal, Financial Times, Mar 17, 2010 n Company Growth, The Coffee Bean and Tea Leaf (http://coffeebean.com/franchise/company.html) n What is a master franchising? (http://www.allbusiness.com/buying-exiting-businesses/franchising-franchises/2975165-1.html) [1] Cult-duct : A compound is formed from â€Å"culture† and â€Å"product†. It stands for selling a product with the companies culture and social values. Starbucks is a typical example of this. [i] Starbucks timeline-Asia, Starbucks Corporation, 2009 [ii] Annual Report of 2009 (Form 10-K) pp.4, Starbucks Corporation, 2009 [iii] Annual Report of 2009 (Form 10-K) pp.3, Starbucks Corporation, 2009 [iv] Starbucks timeline-Asia, Starbucks Corporation, 2009 [v] Starbucks India Strategy Looks Promising, Seeking alpha, Oct 2, 2006. [vi] Starbucks Delays Entry of India, Vccircle, Jul 21, 2007 [vii] ì  ¸Ã« â€ž, ì™ ¸Ãª µ ­Ã¬  ¸ ì § Ã¬  â€˜Ã­Ë† ¬Ã¬Å¾  ê ·Å"ì  Å"완화, Yonhap news, Feb 12, 2009 [viii] Starbucks brews a fresh strategy for India entry, The Economic Times, Jan 29, 2010 [ix] KKR in $200m Indian Coffee shop deal, Financial Times, Mar 17, 2010 [x] Company Growth, The Coffee Bean and Tea Leaf (http://coffeebean.com/franchise/company.html) [xi] What is a master franchising? (http://www.allbusiness.com/buying-exiting-businesses/franchising-franchises/2975165-1.html)

Human Resources department in William Hill Essay

Human Resources department in William Hill are important because they have a connection with the quality of employees and market success. William Hill will not be able to work effectively if workers are not committed to meeting corporate objectives so it is the HR management job to ensure this quality by recruiting, developing and retaining these staff. In order to do the above it is essential for HR department to look at various information internally and externally to plan for human resource. Internal and external information is important for William Hill as they need it to determine what they are doing, what they should have done, and what they are about to do. For this company to be the best and to strive to the highest levels they should make sure that they know all legislations that they need to follow in order to stay on the same side of the law. Internal in formation consist of what is happening in the business such as below: Labour Turnover This means the number of employees that leave over a period of time, are replaced and the average length of time workers stay and reason for staff wastage. This can either be advantage or become a disadvantage to William Hill. This is because it can either bring in new employees with new ideas and skills, or it can be expensive to recruit new staff. Due to high costs that it will produce, this can also become time consuming. Employees may leave because of poor career prospects, allowing little chance of promotion or simply better opportunities elsewhere. The way to measure labour turnover is: Wastage rate: No. of leavers in a period * 100 Average number of employees in the period Average No. Employees at start of period + Employees at end of period of employees: 2 Companies including William Hill can use this calculation on a yearly basis for the whole organisation or just the department. This is highly useful when used as a comparison with previous years. One disadvantage is that the equation (wastage rate) doesn’t measure the length of service of the employees that leave. Stability Index means that means how long an employee has been with the firm. It can be measure by using this formula: No. of employees with one or more years or service * 100 No. of employees at the start of the year This equation shows the stability of more loyal and settled workers. It ignores short-term workers or those most likely to leave. William Hill Labour turnover for Evelyn Street Branch is: Labour turnover = 3 * 100 = 20% 15 This result includes the amount of part time and full time workers employed in my branch. This is a really good indication that numerous workers love their job and want to stay employed in William Hill. As there is high retention levels it makes planning for human resource easier because it seems that more workers are staying. The amount of people leaving one branch would require the attention of the HR department, this is because the company can observe what is wrong and try to find ways to fix it. This would help the department as it can grow from the results of the turnover. Being able to put back into working order the things that became a problem in the past would make the company more successful from within. Age, Skills and Qualifications According to studies the older you are the more experience you would have. Analysing the age of the workers at William Hill it would show that mostly young and middle age groups are being employed. William Hill tend to take staff during night racing and hiring people around these times would be essential for the company but not for the employee, this is because in that short space of time the workers will not gain the qualifications that they need. William Hill’s most reliable staff would be the middle age groups. This is because they would be more experienced and have been in that trade for such longer period. In addition to this they will gain maximum experience and qualifications to match. Where this is rewarded by annual pay they will be more expensive to employ, their length of service may make them more expensive to make redundant. Younger staff may lack experience but they may be more receptive to change and new ideas, also they may inexpensive to recruit. When looking at the gender of William Hill you will find that most of the employees are female: FEMALE – 60% MALE – 40% There are more women on the shop floors than in the Head Office of William. Also the male population tend to be the betters and it means that the female will tend to serve them especially when it comes to individual betting shops. William Hill is a company that employ regardless of qualification or skills in providing their services to customers however it would aid employment if you had rather good maths skills, good communication skills and working with other workers as a team. But William Hill do offer training where it is needed to new or previous staff because it essential time is not wasted in not knowing what to do but being productive and offering good Customer Service. Staff Absences or sickness Staff absences cost industries in terms of money and time due to less productivity. Staff absences is not only included in absences but also bad time keeping such as arriving late and leaving early but also due to industrial accidents. Accidents at work can be avoided by the use of common sense and consideration. Hazards caused by leaving paper on the floor, having the ladder obstructing the way, blocked entrances and exits with boxes and trailing leads. So it is part of the Human Resource to keep sure that safety is kept by each shop and that appropriate planning is made for training in First Aid in case of accidents caused by other individuals. Apart from accidents the workplace can cause illness to workers in a variety of ways especially those that are doing night shift also due to constant smoking by workers and customers it may lead to further health problems in the future so this may cause absences. The staff absences in the Evelyn Branch of William Hill yearly are: Part time employees 18% Full time employees 32% Full time workers have the highest Training This can be done within the business or outside, according to the training needs of the employee. There are different types of training: Induction, Mentoring, Coaching, Apprenticeships, and Off and On the job training. Staff training is required if William Hill are to continue and to be successful to be the best in their market. The process of training is to help employees reach their maximum efficiency. William Hill will need to meet their annual targets therefore employees would need to develop their skills. At the beginning of your employment at William Hill or any other workplace you will have to have an induction. This is an introduction to the business for new employees. This can be used to familiarise the new recruits with the organisation. Based on a good induction the employee will feel at ease with the organisation and some of the employees. Your skills and qualifications may be based on your training. Your ability to gain as much knowledge as you can will be reflected in your skills to do certain jobs. Employees of William Hill will be trained to suit any area no mater what the task in question is. This will then help the company to strive to be the finest it can be. Succession and Promotion of Staff Succession is the process of staff that has left being trained and promoted although it has become common for William Hill to recruit experienced staff from outside the business it would be advantageous to start promoting those within the organisation. So in order for employees to stay and require less human resource planning it helps to encourage staff to remain loyal by giving them good career prospects. Promoting within William Hill will ensure continuity of style and culture of the organisation so that everyone watching out for each other style will still exists to continue increasing productivity. The human resource department do not always approach staff for promotion but teletexting is placed on Managers betting screen to tell staff or posters are placed out side individual LBO if they need certain staff. Nevertheless there is always that problem that internal staffs are not suitable so advertising the need for staff will have to be done for William HR department for planning for the future. External information relates to the information outside of the business and these tend to be things which are beyond William Hill’s control. So in order to overcome these problems it helps to use the PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis which looks at all aspects of the external influences which will prove crucial to the outcome of William Hill in coming years. Political With there being a stable political environment it enables William Hill to make predictions about their future because they have that degree of certainty due to knowing that the Labour government will be in power for another four years and hopefully they will stick to the same economic policies. If there was an increase in company taxation levels, this could mean that William Hill will have more cost to pay and may not be able to recruit as many staff as they previously would. For the Human Resource department it means that they may have to recruit staffs that are less ‘expensive’ such as those that don’t have as much experience as someone that may have been in the industry for 10 years. Changes to taxation levels in general would have an affect on William Hill as certain things such as concessions and incentives given to workers could increase or decrease. However some of the company expenses are tax deductible meaning that William Hill can set these off against tax burdens and may make them more willing to recruit workers if costs can be cut through not giving away company cars. The level of protectionism that the government have could affect trade and could affect demand for William Hill services hence demand for labour to supply services could fall or ascend depending on their restrictions. Economic Economic forces affect both the organisation and its customers. Depending on the sector that the business lies on the economic influences will be different. The economic environment may change, William Hill will need to understand how their suppliers and customers will be affected if they are to successfully adjust to change. Unemployment has a relationship with the demand of product or products in general. With a high unemployment level the demand for products will go down as people have less disposable income. If William Hill were to set up in an area that has low employment levels then they could make the percentage level increase thus giving the company more sales as unemployment is low. If interest rates are high then it becomes a lot more expensive for companies like William Hill to borrow money from banks, meaning that William Hill will refrain from expanding and less staff will be needed. The Human Resources Planning department may have to delayer the hierarchy of the company leaving some without a job. With high interest rates people in general will become hostile to purchasing luxury or high priced products or services therefore the demand for them will decrease. The Human Resources department would need to invent ways for this to change in their favour. Social People’s spending habits may vary during different seasons because of various races during the course of the year such as Cheltenham, The Grand National and many more. William Hill will realise this and take advantage for it. When recruiting staff WH Smith would need to think carefully on whom to take on. Taking in the knowledge that younger employees would be more responsive to change. However someone of the senior generation may offer more years of service. This will effect the HR department of WH Smith because they will need to consider a lot. Since younger people may have new skills and new ideas they may be beneficial to the company, and older employees would stay with the company longer. Technological As technology is advancing WH Smith need to move with the times by using technology They may want to make sure that their products are of the highest standards so WH Smith would use technical equipment thereby reducing the amount of staff required. If WH Smith engages in Internet sales it may also cut down the staffs that is needed. The Human Resources department will take into consideration the affect that this would have on WH Smith and they will use this to interpret the outcome for their future. Environmental Environmental issues are a very big part of all industries as everyone wants to be environmentally friendly. Some of WH Smith’s customers would like to buy recyclable products to be kind to the environment. If WH Smith were to be concerned with the environment they could buy more recyclable stationery enabling this to be part of their policy concerning the environment. There may be some customers (like me) that don’t really mind whether their goods are recyclable. To them they may think that just because they can be recycled they are not good quality, therefore they would not buy it. The HR department would need to analyse this area and make sure they know and understand the ramifications that may occur from their decisions. This could have an effect on staff as they may need to employ more people to assist with sales or not employ anyone at all. Legal All companies follow an equal opportunity policy as it is part of a legislation that all businesses should follow. For legal reasons William Hill may have to pay one employee more money than another, this would not be because one’s a man and the other is a woman, but, because one is a minor (under 16) and the other is above 18. With this policy people under 18 yrs would be paid à ¯Ã‚ ¿Ã‚ ½3.60 and anyone older would get à ¯Ã‚ ¿Ã‚ ½4.20. Within this company they do not discriminate against people, this could be from sex discrimination to racial. This could effect the HR department as it could higher the cost of labour that they recruit, meaning that they would reduce the amount of staff.

Historical Development of Continental Philosophy’s Existentialism Essay

Absolute Idealism left distinct marks on many facets of Western culture. True, science was indifferent to it, and common sense was perhaps stupefied by it, but the greatest political movement of the nineteenth and twentieth centuries— Marxism—was to a significant degree an outgrowth of Absolute Idealism. (Bertrand Russell remarked someplace that Marx was nothing more than Hegel mixed with British economic theory. ) Nineteenth- and twentieth-century literature, theology, and even art felt an influence. The Romantic composers of the nineteenth century, for example, with their fondness for expanded form, vast orchestras, complex scores and soaring melodies, searched for the all-encompassing musical statement. In doing so, they mirrored the efforts of the metaphysicians; whose vast and imposing systems were sources of inspiration to many artists and composers. As we have said, much of what happened in philosophy after Hegel was in response to Hegel. This response took different forms in English-speaking countries and on the European continent—so different that philosophy in the twentieth century was split into two traditions or, as we might say nowadays, two â€Å"conversations. † So-called analytic philosophy and its offshoots became the predominant tradition of philosophy in England and eventually in the United States. The response to Hegelian idealism on the European continent was quite different however; and is known (at least in English-speaking countries) as Continental philosophy. Mean while, the United States developed its own brand of philosophy—called pragmatism—but ultimately analytic philosophy became firmly entrenched in the United States as well. Within Continental philosophy may be found various identifiable schools of philosophical thought: existentialism, phenomenology, hermeneutics, deconstruction, and critical theory. Two influential schools were existentialism and phenomenology, and we will begin this chapter with them. Both existentialism and phenomenology have their roots in the nineteenth century, and many of their themes can be traced back to Socrates and even to the pre- Socratics. Each school of thought has influenced the other to such an extent that two of the most famous and influential Continental philosophers of this century, Martin Heidegger (1889–1976) and Jean-Paul Sartre (1905 –1980), are important figures in both movements, although Heidegger is primarily a phenomenologist and Sartre primarily an existentialist. Some of the main themes of existentialism are traditional and academic philosophy is sterile and remote from the concerns of real life. Philosophy must focus on the individual in her or his confrontation with the world. The world is irrational (or, in any event, beyond total comprehending or accurate conceptualizing through philosophy). The world is absurd, in the sense that no ultimate explanation can be given for why it is the way it is. Senselessness, emptiness, triviality, separation, and inability to communicate pervade human existence. Giving birth to anxiety, dread, self-doubt, and despair as well as the individual confronts as the most important fact of human existence, the necessity to choose how he or she is to live within this absurd and irrational world. Now, many of these themes had already been introduced by those brooding thinkers of the nineteenth century, Arthur Schopenhauer (see previous chapter), Soren Kierkegaard, and Friedrich Nietzsche. All three had a strong distaste for the optimistic idealism of Hegel—and for metaphysical systems in general. Such philosophy, they thought, ignored the human predicament. For all three the universe, including its human inhabitants, is seldom rational, and philosophical systems that seek to make everything seem rational are just futile attempts to overcome pessimism and despair. This impressive-sounding word denotes the philosophy that grew out of the work of Edmund Husserl (1859–1938). In brief, phenomenology interests itself in the essential structures found within the stream of conscious experience—the stream of phenomena—as these structures manifest themselves independently of the assumptions and presuppositions of science. Phenomenology, much more than existentialism, has been a product of philosophers rather than of artists and writers. But like existentialism, phenomenology has had enormous impact outside philosophical circles. It has been especially influential in theology, the social and political sciences, and psychology and psychoanalysis. Phenomenology is a movement of thinkers who have a variety of interests and points of view; phenomenology itself finds its antecedents in Kant and Hegel (though the movement regarded itself as anything but Hegelian). Kant, in the Critique of Pure Reason, argued that all objective knowledge is based on phenomena, the data received in sensory experience. In Hegel’s Phenomenology of Mind, beings are treated as phenomena or objects for a consciousness. The world beyond experience, the â€Å"real† world assumed by natural science, is a world concerning which much is unknown and doubtful. But the world-in-experience, the world of pure phenomena, can be explored without the same limitations or uncertainties.

Financial Crises And Its Effects On Global Economic Crisis

The 2007-2008 Financial Crisis- Its Causes and the Involvement of the FED The financial crises that occurred in 2007-2008 had such a big impact on the world that it is now considered a global financial crisis (GFC) or global economic crisis. It is commonly believed that it began in July 2007 with the credit crunch; U.S. investors lost trust in the value of subprime mortgages which caused a liquidity crisis. This had the effect that the U.S. Federal Bank injected a large amount of capital into the financial markets. By September 2008, the crises had worsened as stock markets around the world became highly volatile. This paper will examine the causes of the financial crises in 2007-2008, as well as the involvement of the FED in†¦show more content†¦Even though, they could not provide any assets, they wanted to realize their dream to buy their own home. Bankers who were willing to give them loans caused an increase in the number of home loans, and more people were able to buy their own house. As a result, an appreciation in home prices occurred. Easy credit and the upward spiral of home prices made investments in higher yielding subprime mortgage look like a new rush for gold (Thomas, 2011). The Fed interacted by reducing interest rates in June 2003 to 1%, which was, at the same time, the lowest interest rate in the last 45 years. The concerns began when interest rates started to rise and home ownership on the other hand, reached a point of saturation. After June 30, 2004, the Fed started to increase rates at such a high level that two years later, the Federal funds rate had reached a much higher rate of 5.25%. Also by 2004, homeownership had peaked at 70%, and as a logical consequence, the majority of people were not interested in buying homes anymore. In the last quarter of 2005, home prices started to decline, which also led to a 40% decrease in the U.S. Home Construction Index during 2006. Not only were new homes being affected, but many subprime borrowers now could not withstand the higher interest rates and they started defaulting on their loans (Chan, 2011). This had the consequence that two years later, in 2007, every month, several subprime lenders were filing for bankruptcy which